Client: Heist

Brief: Heist claimed they made intelligent tights for intelligent women. They wanted to be a brand that enjoyed and embraced controversy. They wanted a rebrand to become part of the conversation about feminism and body positivity. Dream brief.

Campaign: #whateveryou

We don’t objectify people. We objectify fruit. 

We showcased how Heist tights adapt to every contour without having to showcase bodies. We made a point about being inclusive, not just of body types and shapes but also gender (who said men can’t wear tights?).

Campaign links: https://www.rapp.com/case-studies/heist/

https://www.thedrum.com/news/2016/11/22/heist-launches-inclusive-body-positive-campaign-with-help-rapp-starring-fruit