Client: Hastings Direct

Brief: A complete rebrand, from a middle of the road insurance company (value for money but nothing to write home about) to a modern insurance company with a simple and straightforward proposition, backed by a service that is both affordable and uncomplicated and the best rated app in the UK insurance market.

Campaign: Simplicity is the best policy. To launch this new brand platform we’ve uncovered a simple insight. Life is crazy and wonderful and strange. Your insurance should be simple. We’ve used different styles of animation to capture life’s essence, what it looks like and feels like. Even the smallest things can take epic proportion in your mind. And, in contrast, we’ve removed all animation/ complication, and kept only real people having a nice, calm time, when we mention Hastings Direct insurance cover.

We launch a new TVC, a new radio ad, a new website and a completely new digital experience and comms with this campaign.

For the radio spot, we’ve turned visual richness into an overloaded sonic landscape.

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